You only have two choices if you’re looking to avoid the Google Sandbox Effect: you can either wait until your domain has aged for two or more years, or you can purchase a domain name from an auction site or domain seller directly.
Even if you’ve already put considerable efforts behind an existing new domain name that you may have, purchasing an aged domain name will allow you to rank higher and faster then with a new domain. Registering an aged domain name will at least give you the opportunity to rank as high as the first position on Google’s SERPs. Even with low competition for a given keyword, it’s going to be very difficult, if not impossible, to rank a new domain name on the first page of Google’s SERPs let alone be in the first position.
Of course, special circumstances could exist here, and if for example the new domain name is the exact same word or phrase as the intended keyword, there may be a chance to reach page one immediately. However, if there is heavy competition you will still see huge resistance even with a new domain name that meets this criterion.
Purchasing a domain name at auction doesn’t require that much effort, and it’s something that few know about or really take advantage of. I’ve found some of the best domain names that I own by combing through the auction sites on a periodic basis. These auction sites are not only dedicated to people willingly selling their domain names, they also house the crown jewels of domain names that have possibly unknowingly expired and are now available to scoop up, and those are recently expired domains.
There truly is no better way to get your content ranked quicker then by having an aged domain. Even if you do all the other things right, having a brand new domain name is going to sting for a long time. Google looks at a new domain name just like banks look at new businesses, as big risks. Whether it’s the risk it will fail, produce spam, or whatever other reasoning it has, Google has instituted these safeguards and it’s your job to ensure that you do whatever it takes to have the best fighting chance on ranking high.
By finding and purchasing an aged domain name, you will at least have the capability to rank your site high up on the SERPs, whereas with a new domain name, you will not. Simply put, new domains just aren’t trusted by Google.
Cross-referencing historical Google indexed data is going to be critical during the hunt for aged domain names. By cross referencing the domain data you will be determining whether or not this is an actual aged domain name that has been indexed in the past, or whether it’s simply an old domain that sat dormant and never became a Website.
To conduct your cross-referencing work on the domain names you’ll be using a Website called the Wayback Machine. The Wayback Machine houses an archive of the Internet and its pages dating back to 1996. You’ll need to use the Wayback Machine while searching for domains at auction so it’s best to open it up in a separate browser window or tab while conducting your searches for an aged domain.
If you’ve ever tried to search for an aged domain, the process is relatively simple and purchasing an aged domain name is similar to purchasing a new domain name. The major difference is that the transfer usually takes a few days after purchase of an aged domain name as opposed to happening instantly for brand new, never before registered domains. But you know how the saying goes: good things come to those who wait.
The transfer period usually takes anywhere from 3 days to 6 days and sometimes happens before the expected final transfer date. Waiting a few days for an aged domain name is significantly better then having to wait a few years before you can rank a new domain on Google’s SERPs.
One of the Web’s best resources for purchasing aged domains is GoDaddy Auctions. Not only do they provide domain names available by auction, but they also house domain names on the auction site that have recently expired.
Expired domain names are usually premium ones, going un renewed for a multitude of reasons such as a re-billing credit card errors, no longer doing business, or an issue related to outdated email and contact information. These expired domains are gold mines possessing enormous amounts of SEO juice, so to speak.
To initiate the process of allocating a domain from GoDaddy Auctions, simply navigate to the site by clicking here. Subsequently, you can also simply point your browser to:
When you arrive at the GoDaddy Auctions Website, you’ll need to click on their advanced search hyperlink in order to access and adjust the filters that we’ll require when searching for aged domains. The advanced search hyperlink is located where the arrow is pointing in Figure 2.1 depicting the GoDaddy Auctions Website homepage.
What we hope to achieve, by adjusting these filters, is to find a domain name that is in your niche and can fit the site you intend to launch or the existing business you’re in. It’s important to find a domain name that is at least in the same category because by using a domain name that was indexed for something completely different in the past you may encounter some resistance or even face de indexing by Google in some extreme cases. This repurposing of the domain name must be done properly if you’re going to succeed in your SEO efforts.
When sifting through the database of names that are available at GoDaddy Auctions, I would recommend setting the search filters as shown in Figure 2.2 (the highlighted sections display the recommended settings for searching). You’ll be looking for a domain name with a minimum age of 5 years that contains a certain keyword related to your business, with a dot com extension that has a buy it now option.
If you’re in the children’s clothing business, you can use the keyword “clothing” but make sure that selector type is changed to “contains”, otherwise it will look for an exact match and you can rest assured that clothing.com will not be available. The category has to make sense and it should match categorically with the present business that you’re in to avoid raising any red flags in the future.
Take the time to look at some of the old Web pages in the Wayback Machine. archive to see what the past content of the domain was; see if it matches what you’re intending on doing with it.
Upon successful initiation of a search on GoDaddy Auctions, you’ll be presented with a number of domain results that you can review the details of by clicking on their respective rows. The most important component of this search isn’t the actual age of the domain name, but the first time that the site was actually indexed by Google’s search engine.
To determine if the domain was in fact indexed by Google in the past, after you conduct your search, launch another browser window or tab and navigate to the Wayback Machine and type in the domain names that you’ve located one by one. In the search results on the Wayback Machine, you’ll either have data returned with history of the Webpages over time, as depicted in Figure 2.3 for Amazon.com, or a screen displaying that no historical index information is available.
Once you find the ideal domain name that has been indexed in the past within the search parameters specified, you should immediately purchase it before it’s no longer available. Most people buying new domain names are not familiar with this technique on purchasing aged domains, and this one tip alone could put countless extra dollars in your pocket by being able to immediately sky rocket your site to page one or even position number one on Google search results within a very short period of time.
Without having an aged domain, you’re looked at as the new kid on the block that doesn’t get much attention for a while. Every effort that you take with a new domain name will be filtered by the Sandbox Effect and have less of an impact then if you were to use an aged domain name.
When you find the domain you’re looking for, simply add it to your cart and continue through with the purchase process. After purchase, you’ll be able to come back and check the status of the domain’s transfer to see just how many days it’s going to take (usually 3 to 6 day period from purchase to transfer).
Before purchasing the domain name it’s critical that you ensure Google has previously indexed it. Check the Wayback machine’s screenshots to confirm that the pages were actual Web pages and not just domain repository coming soon pages. The more activity and older the domain name, the better your chances are for ranking higher, faster.